Rahul Khatri, founder and product builder, in the mountains of Ladakh

I see a problem and I can't leave it alone.

I'm Rahul.
The building is the easy part: companies, tools, communities.
What doesn't switch off is the thinking, and the philosophy underneath it. Give me a problem and I'll take it apart until I understand it better than the people who live with it.
Then I build my way out.

People keep trying to put me in a box. Founder. Product guy. Growth guy. The AI guy. None of them fit. Underneath all of it I'm a thinker. The things I've built are just what the thinking left behind.

So this is the honest version of me: the problems I couldn't stop turning over, and what I made each time.

The companies which can't sell their stories cannot sell their products.
~ Rahul K.

Companies I built

AuraX

The problem. Fashion brands burn lakhs on every catalogue shoot. Models, studios, logistics & editing. Then they do it all again next month, & the month after.

What I built. AuraX. AI-generated catalogue shoots. The model, the garment, the set, all generated. 3× better, 10× faster, at a fraction of the cost. We built on diffusion models & got our virtual try-ons & human-image generation good enough to stand against Google, Stable Diffusion & MidJourney, before the frontier labs had really walked into the room.

Mensa, Aditya Birla Fashion Ventures, TMRW, SKORE & TTK Healthcare shipped with it. We raised ₹22L from IIIT Hyderabad's CIE, IIM Bangalore's NSRCEL & MEITY's TIDE 2.0. On the way out, we turned down ₹28.5L more.

The thinking. AuraX didn't begin as AI shoots. It started as VR for museums, became 3D & AR for e-commerce, then AI shoots. Each turn was the same instinct, sharpened by what the last one taught me. The hardest call wasn't building it; it was ending it. When the big labs shipped models I couldn't out-build & platforms sold the output for pennies, the honest move was to stop. Knowing when to walk away is its own kind of product sense.

CollegeStuff

The problem. Students wanted deals. Brands wanted students. Nobody had connected the two on campus.

What I built. CollegeStuff, in my first semester of college. Student discounts from 250+ brands delivered to 80k+ students every month. $6,500 in revenue before we shut it down. It won #1 at the GSEA Navi Mumbai chapter; I was the youngest founder in the room, at 18.

Some things are meant to be done by you, no matter how hard you try to find someone better. No one will do it better than you. Have faith & accept the duty given to you.
~ Rark

Tools I built because they should exist

Prajna Advisorylive →

The problem. The hardest decisions arrive when you're least sure & have no one good to ask.

What I built. Prajna. A board of advisors in a box, available all the time. It doesn't flip its answer every time you push back; it runs a real consultant's arc (question, diagnosis, then counsel) through proven thinking lenses, frameworks & books. Built for clarity under ambiguity, not comfort.

The thinking. Most AI tells you what you want to hear. Good advice does the opposite. I wanted a tool that thinks with you, not one that agrees with you.

Karma Mitralive →

The problem. Astrology is either a scam that preys on fear, or wisdom buried so deep no one can use it.

What I built. Karma Mitra. A Vedic astrology AI grounded strictly in practical rules: the kind an astrologer earns through experience, not the classical texts. If an answer isn't grounded in them, it won't answer. No predictions, no remedies, no fear-selling. A guiding light for self-reflection, nothing more.

The thinking. I study astrology myself. The energy, not the classical side. The point isn't to predict your future. It's to help you see yourself clearly.

IIMB DBE Noteslive →

The problem. I was studying for my degree & the notes were dead. Text you memorize & forget.

What I built. A free notes platform that thinks. A fast, on-device AI you can talk to your notes with. Every concept pulled into a 3D graph you can explore, so you see how ideas connect across courses, not just within one. An MCP server to wire it into your own AI, & one-click 'copy to AI' that drops a whole topic, pre-prompted, into ChatGPT or Claude. Free, for any student, forever.

The thinking. Exams test whether you memorized a course. They never test whether you saw how it all connects. I built for the second kind of student, the curious one, because that's the one I was.

Product is a think-first role.
~ Rark

How I think

This doesn't fit in a one-line bio, so I'll let the work talk. Four teardowns: real companies, real numbers.

Linktree: 3× India revenue in 12 monthsread the teardown →

The question. How do you 3× Linktree's India revenue in a year?

What I did. Built the whole operating system: market sizing; a growth model with a worst-case 'nuke' scenario; acquisition across organic, paid, events & partnerships with channel-level funnel math; and the monetisation lever most people skip (an ARPU framework, who/when/what to charge, a pricing teardown, micro-bundles like 'analytics for ₹50 for 7 days'). End to end, not a slide deck.

The thinking. Strategy isn't a slide. It's a system you could hand someone & they'd know exactly what to do on Monday.

Urban Company: acquisitionread the teardown →

The question. Where's the cheapest growth hiding for a post-PMF giant?

What I did. Two channels, fully costed. SEO: expand 4K→6K keywords for a projected 28-38× ROI. Referral, rebuilt as the centerpiece, at ~558% ROI, while quietly fixing the auto-membership trick that was annoying users.

The thinking. The best acquisition often isn't new spend. It's the leverage already sitting inside the product.

Simpl: onboardingread the teardown →

The question. How do you turn a first-time BNPL user into a habit?

What I did. Three activation hypotheses, each with full metric trees: first credit use inside 24 hours, second use inside the first billing cycle, verification by the second. All mapped to three sharp ICPs.

The thinking. Activation is a sequence, not a moment. You design the second action, not just the first.

Valorant: engagement & retentionread the teardown →

The question. What actually keeps a player, and what makes them leave?

What I did. RFM segmentation, the HOOKED model, three engagement campaigns & a resurrection campaign (rank rewards, clans, regional ladders), each tied to a real churn reason.

The thinking. I've put 1,000 hours into Valorant & 10,000 into BGMI. I'm not analyzing players from the outside. I am the player.

If you want to win the race, compete. If you want to win the marathon, collaborate.
~ Rark

Things I grew

Mentoringseek my mentorship →

I'm a Top Mentor on Unstop, where I mentor aspiring founders & students, & I mentor school students across Uttar Pradesh with Know Your College. It's the part of my week I protect most. I do it for one reason: knowledge grows by sharing.

VITV'26: the batch that met itself

The problem. 7,000 freshers in my incoming batch at VIT. Even meeting one new person a day, I'd graduate having met half of them.

What I built. An Instagram page where every single person introduced themselves to the whole batch. I started the tradition. It grew to 4,500+ followers, 14M views, 30% engagement & a 20,000-strong community across Instagram & WhatsApp. Brands came to us.

The thinking. The problem was loneliness at scale. The answer wasn't an app. It was a ritual that made 7,000 strangers legible to each other.

Content

I write on X & post videos on Instagram. Two different niches, one habit. Learning doesn't stop, & the fastest way to learn is to teach.

Campus Express

Before all of it, I drove growth & sales for Campus Express in Vellore. Built a base of 40,000+ students & signed the sponsorship for my college's largest fest as their rep. My first real lesson in distribution & B2B sales.

Grow so much that your past self becomes your favorite joke.
~ Rark

Full circle

I left VIT in my second year. It was teaching me to shrink.

Six months later, it invited me back to teach.

Once: a hostel room, and a walk to class. Now: the guest house, and a car sent to the gate. The student who'd pitched from the floor of Startup Street was the reason the room filled.

Then came stages that were never mine to begin with. Christ University, on a national stage, for a panel on AI. NMIMS Hyderabad after it. A computer-science dropout, brought in to teach business to MBAs.

I don't collect these. I keep moving. The distance from the floor to the front was never the point. The next problem is.

Rahul Khatri as a student in the audience at VIT Vellore
VIT Vellore, in the audience
Rahul Khatri returning to VIT Vellore as an invited guest speaker on building startups
VIT Vellore, the guest speaker
Rahul Khatri in a fireside chat with students at NMIMS Hyderabad
NMIMS Hyderabad
Rahul Khatri as a panelist at the UNNATI National Business Summit, Christ University Bangalore
Christ University, Bangalore
Live for experiences & experience the living.
~ Rark

The person

I think for a living. But I don't only think.

I've been a national-level chess player. I've played BGMI since season 1 & Valorant since act 2. Thousands of hours, a real run at competitive gaming & BGMI esports, even organising scrims through COVID. I'll still take you on in Among Us over Discord at 2am.

I've travelled 120+ Indian cities, every one its own country, chasing how people actually live. I rode Jagriti Yatra, the world's largest entrepreneurial journey: 8,000 km across India on a scholarship, with 525 strangers chosen from 70,000+ applicants.

And I study Vedic astrology. The energy, not the classical texts. Friends come to me to think things through. I won't call myself an astrologer; I'm a student.

None of this is a side note. It's where the thinking comes from.

In my own words

I write down what I notice, and sign it Rark, my mark. A few:

  • Growth is uncomfortable. Uncomfortable is not growth.
  • One day or day one? Who decides? I decide. Period.
  • Hierarchy is a system of ceilings and I choose to stand out of the building.
  • A strategist is just a designer using life as a canvas.
  • Intelligence opens doors, maturity determines which ones you walk through.
  • Worrying is a misuse of one's brainpower.
  • The best risks are the risks taken against your fears.
  • The exit to comfort zone is tolerance.
  • Vision is important, spectacles are just an ever-changing medium.
  • Productivity isn't the same as efficiency. Old India was productive, not efficient. New India is efficient and not productive.
  • Curiosity is the best teacher, time is the biggest.
  • I abide by the rules but play like I make them.
  • Taking hits in the sky requires deep roots in the ground.
  • When you're young, it's always better to go after something really big that you don't completely understand. Head down, and learn. The growth is exponential.
  • Of all the gurus I've come across, time came second to none, or maybe the one.
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